Shalom Life | July 01, 2014

Top 20 Under 40- Alex Enchin

This 25-year old entrepreneur co-founded Canada’s Wagjag.com

By: Ashley Baylen

Published: February 11th, 2013 in Culture » Society » Interviews

Top 20 Under 40- Alex Enchin

Shalom Life is proud to present our 3rd annual ”Top 20 Under 40” list. Over the next 20 days, Shalom Life will showcase 20 individuals of diverse talents and backgrounds that have made a significant contribution to their field both locally and globally. From entrepreneurs to philanthropists, entertainers to doctors, this list places a spotlight on a small sampling of the spectacular, innovative, and passionate Jews that call Toronto home.

Top 20 Under 40- Alex Enchin

Age: 25

Alex Enchin was born and raised in the Forest Hill neighbourhood of Toronto. Always interested in both the film industry and business, Enchin set his sights on becoming a talent agent. After graduating from University of Western Ontario in Political Science, he packed up his bags and headed to Hollywood, but after just three weeks of working on a film set and the realization that he “couldn’t be Ari Gold”, he quickly acknowledged that film was not his calling.

A natural born entrepreneur, Enchin quickly re-focused his energy, and within just a few weeks of returning to Toronto, he teamed up with Jeremy Zuker to develop what eventually became Canada’s biggest group-buying site, Wagjag.com.

Inspired by the early success of Groupon, Enchin and Zuker launched Wagjag in November 2009. Later joined by childhood friend, David Albert, the trio grew Wagjag until being acquired by TorStar Corporation (Toronto Star’s parent company) in June 2010.

Since selling Wagjag almost three years ago, the company has experienced exceptional growth. It currently boasts over 1.6 million members across Canada and has over 120 employees. Enchin presently holds a senior sales and business development role at Wagjag, helping to build strong partnerships with the likes of Proctor & Gamble, Johnson & Johnson, Unilever, Well.ca, and MLSE.

“In June 2010, we sold WagJag to Torstar Corporation after only 7 months in business. In retrospect, it really was an incredible circumstance as WagJag grew from 3 people and no revenue to over 120 people and tens of millions of dollars in revenue in less than 2 years. On a personal level, for me it has been incredible in terms of my own career development for someone who recently graduated from Western to be dealing with some of the largest companies in the world as clients and spending a lot of time in board rooms presenting to executives,” Enchin shared, speaking of his incredible accomplishments.

Enchin was inspired to launch Wagjag after realizing the early success of Groupon in select America cities.

“From the moment I first heard about Groupon, I thought the concept and model were incredibly clever and we felt like this was something that would be successful and scalable in Canada. The WagJag/Groupon model is rare in that it creates a situation where a consumer wins by getting a great deal, a small business wins by receiving massive exposure and new customers, and WagJag wins by taking a fee from the transaction. It is rare to create a win/win let alone a win/win/win situation.”

At only 25 years old, Enchin is already considered one of Canada’s leading business executives. In addition to his for-profit ventures, he is also very active in the community. Currently, he serves on the executive board of Mt Sinai Hospital’s Future Sinai and the Oakdale George Knudson Charity Pro-Am, which supports Israel Cancer Research Fund and Mt. Sinai Hospital.

Enchin strongly believes that giving back is central to his “definition of success”, and suggests that being raised in a Jewish community influenced this mind frame.

“Most of the causes or organizations that I am involved in have a connection to Judaism or Israel. The Toronto Jewish community is incredibly generous with both their time and money and I feel blessed to have grown up with role models like our community leaders,” says Enchin.

Described by his friends as “outgoing, sociable, enthusiastic, argumentative, enterprising, cunning, and fun,” Enchin can be found playing tennis, on the golf course, or at his Lake Simcoe cottage when he’s not working.

Although Enchin will most likely never step foot on a film set again, his love for the craft remains. Every September in Toronto, he loves nothing more than participating in the Toronto International Film Festival… but only as a spectator.

Connect with Alex Enchin on LinkedIn

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