Shalom Life | July 01, 2014

Startup Club: Interlude

Israeli-based Interlude may have entirely revolutionized the way we watch videos, introducing a new interactive platform to the medium, and charming the music industry with its video for Bob Dylan’s ‘Like a Rolling Stone’

By: Daniel Koren

Published: December 26th, 2013 in Business » Israel

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with ‘startup’ companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.


Business: Interlude

Based Out Of: Tel Aviv/New York

Entrepreneurs: Yoni Bloch, Barak Feldman, Tal Zubalsky

Industry: Interactive Videos

Remember when Goosebumps came out with their ‘Choose Your Own Adventure’ series that let you, the reader, be the decider of your protagonist’s fate; whether you wanted to lead him/her to his/her untimely demise, or to the secret mystery door that unlocks another portal, was entirely up to you.

Of course, you could keep your finger on the page if you weren’t entirely pleased with your choice, but that wouldn’t work well in real life, would it? You should stick to your decisions.

Interlude, founded by Israeli-born entrepreneurs Yoni Bloch (a former musician and co-founder/CEO), Barak Feldman (co-founder and COO) and Tal Zubalskly (co-founder, VP of Production), provides a very similar experience to its users with its product Treehouse, but through video, completely altering the way we ingest content in video format, likely to usher in a new era of music videos, online commercials, and, inevitably, television and film.

Nowadays, in an information age where a tablet, smartphone and Netflix isn’t enough to distract one tech-savvy consumer, companies in the high-tech sector are constantly looking for ways to keep their users engaged. Developing interactive elements into their products, forcing the user to stay in tune, are often key. Interlude utilizes this aspect in spades, allowing its clients to develop videos that are interactive, engaging, exciting and possibly even surprising.

No longer do you just need to sit there and watch your favourite Youtube videos. Now, thanks to Treehouse’s dynamic platform, you can be a part of them.

“Interlude videos are interactive, engaging and completely seamless, offering a multi-layered video experience for the digital age,” reads a statement from the company’s official website. According to an interview with CEO Yoni Bloch, a well-known musician in Israel who has climbed the ladder of the country’s thriving technology sector since starting Interlude in 2010, the company allows consumers to create interactive videos in ‘real time’, allowing them to develop ‘unique and dynamic’ versions of a video based on pre-recorded audio/video segments.

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